Techupover is hosted on a platform called Ghost.
I use Google Analytics for basic tracking to understand which posts are popular, where my audience is coming from and simple stuff like that. This site also uses Google Adsense to help offset the costs of running this site.
Techupover will only use member/subscriber data (people who opted in for announcements and the mailing list etc) for the purposes of communication and audience engagement, and will never sell the data to another 3rd party.
Related: The underlying Ghost platform says they do not use any tracking cookies of any kind.